The New Media Moguls: Top Nigerian Newsletters Defining 2025
In 2025, Nigerian newsletters evolved beyond personal publishing projects into full-fledged cultural, data, and intellectual institutions.
These platforms did more than inform; they interpreted systems, preserved memory, and shaped professional and public decision-making.
This list highlights the writers and teams whose newsletters defined authority, consistency, and influence across business, culture, data, and media.
They are not simply content creators but builders of trust and long-term relevance.
The Big Three: 2025 Ecosystem Leaders
These platforms moved beyond writing alone to become essential reference points within Nigeria’s creative, economic, and cultural ecosystems.
1. Olumuyiwa Olowogboyega (Notadeepdive)
Focus: Business, tech, infrastructure, and public policy analysis
Widely regarded as the “writer’s writer” of Nigerian tech and business journalism,
Olumuyiwa built Notadeepdive into a sober, intellectually rigorous space for founders, investors, and operators who need clarity rather than hype.
In 2025, as speculative narratives cooled, his work centred on following money flows, interrogating tax reforms, biometric systems, and the return of physical infrastructure.
His prose blends sharp critique with dry humour, making complex systems readable and humane.
Why It Matters: A grounding voice for long-term thinking, ethics, and sustainability in Nigeria’s startup ecosystem.
2. Joey Akan (Afrobeats Intelligence)
Focus: Music journalism, cultural history, and industry documentation
Joey Akan has built the most expansive and reliable archive of modern African music.
What began as a newsletter evolved into a multimedia platform encompassing essays, long-form artist profiles, and an investigative podcast.
In 2025, his work shifted decisively toward cultural preservation. His deep dives into industry veterans and overlooked contributors now function as a historical record for the global Afrobeats movement, blending journalism with sociological insight.
Why It Matters: Afrobeats Intelligence provides the context behind the charts, serving artists, executives, and researchers worldwide.
3. Dataphyte (Data Dive)
Focus: Data journalism and public-interest storytelling
Dataphyte represents the highest level of data journalism in Nigeria.
Through its Data Dive newsletter, the organisation transforms complex datasets into narratives that ordinary Nigerians can understand and act upon.
In 2025, especially through writers like SenorRita, Dataphyte humanised statistics on cost of living, gender equity, and governance, ensuring that numbers did not remain abstract but connected directly to lived experience.
Why It Matters: Data Dive turns information into insight, helping citizens understand the systems shaping their daily lives.
4. Tosin Olaseinde (Money Africa)
Focus: Financial literacy, wealth building, and economic survival
Tosin Olaseinde transformed financial education from a luxury into a survival toolkit.
Through Money Africa, she bridges high-level economics with everyday Nigerian realities, especially in periods of inflation and currency instability.
In late 2025, she joined the World Economic Forum Global Future Council on Financial Education, amplifying African economic realities on the global stage. Her writing focused on inflation hedging, diaspora wealth strategy, and practical tools offering real protection for naira-based earners.
Why It Matters: Money Africa connects education with execution, pairing financial clarity with actionable pathways to stability.
5. Fu’ad Lawal (Vistanium / VibeCheck)
Focus: Cultural history, context building, and archival storytelling
Fu’ad Lawal operates as Nigeria’s foremost custodian of context.
Through VibeCheck, part of the Vistanium collective, he connects everyday details to deep historical currents, insisting that culture cannot be understood without memory.
In 2025, his work centred on restoring historical depth to public conversation.
His Sun and Country project on the Nigerian Civil War combined essays, audio,and archival imagery to educate a new generation without flattening complexity.
Why It Matters: Fu’ad’s work humanises history
and resists algorithmic amnesia through empathy and evidence.
6. Lade Falobi (Marketing For Geeks)
Focus: Product marketing and growth strategy
Lade Falobi built Marketing For Geeks into the most trusted resource for product marketers and founders navigating Nigeria’s complex market.
Her work goes beyond curation, offering original strategic frameworks.
In 2025, her essays became practical playbooks for scaling products, shifting conversations from surface-level advertising to sustainable growth loops.
Why It Matters: High-signal marketing intelligence designed specifically for the Nigerian operating environment.
7. Emeka Ajene (Afridigest)
Focus: Venture intelligence and macroeconomic analysis
Emeka Ajene provides strategic clarity for senior executives, operators, and investors across Africa through Afridigest.
His 2025 report, Investment Themes That Will Define Africa’s Next Decade, helped reframe venture conversations from software-only optimism to infrastructure-led realism.
Why It Matters: Afridigest synthesises complexity into clear, decision-ready intelligence.
8. Ikenna “BFG” Sam-Ejehu (Epis0des)
Focus: Urban culture, masculinity, and city memory
Through Epis0des, Ikenna documents Lagos as lived experience.
His essays capture nightlife, migration, masculinity, and the emotional residue of a city constantly reinventing itself.
In 2025, his work explored nightlife as an economic engine, the psychological aftermath of Japa, and the quiet vulnerabilities shaping modern Nigerian masculinity.
Why It Matters: Epis0des preserves the soul of the city, not just its headlines.
9. Zaynab Quadri (The Reader’s Hut)
Focus: Book and film criticism
Zaynab Quadri rebuilt trust in independent criticism.
As literary supplements faded, The Reader’s Hut became a reliable guide through Nigeria’s expanding book and film culture.
Her 2025 reviews were notable for honesty, restraint, and resistance to promotional pressure.
Why It Matters: A rare critical voice
in an ecosystem crowded with paid praise.
10. Victor Asemota (Analyzing Africa)
Focus: African technology, geopolitics, and systems thinking
Victor Asemota writes at the intersection of technology, power, and history.
His work consistently resists surface optimism and forces readers to confront how global systems actually operate around Africa.
In 2025, his essays examined artificial intelligence, platform monopolies, and the political economy of innovation, grounding every argument in historical context and long memory rather than trend cycles.
Why It Matters: He restores structural thinking to conversations often dominated by hype.
11. Peace Attah (Creator Economy Africa)
Focus: Creator economy, digital labour, and media business
Peace Attah documents the realities of building creative careers in Africa beyond motivational slogans. Her work treats creators as workers, businesses, and cultural producers at once.
Throughout 2025, Creator Economy Africa became a reference point for discussions on monetisation, platform dependency, and sustainable creative work.
Why It Matters: She gives economic language to creative ambition.
12. Koromone Koroye (Koromone Writes)
Focus: Personal essays, identity, and emotional literacy
Koromone Koroye’s writing sits quietly but deeply with readers.
Her essays explore selfhood, grief, ambition, and womanhood without spectacle or performance.
In 2025, her work stood out for its restraint and clarity, offering language for emotions many experience but rarely articulate.
Why It Matters: She proves softness
can still carry intellectual weight.
13. Serah Kwaji
Newsletter Focus: Wellness, maternal mental health, advocacy
Serah Kwaji has emerged as Nigeria’s most visible and trusted voice on maternal mental health.
Her writing combines cinematic storytelling with direct community engagement, confronting topics
often silenced in public discourse.
In 2025, her feature film Out In The Darkness ignited a national conversation on postpartum
psychosis, extending beyond film into sustained advocacy and support networks for new mothers.
Why She Matters: She reframes maternal struggle as a medical and social issue, not a moral failure.
14. Justin Irabor (The Vistanium)
Newsletter Focus: Psychology, humor, human behaviour
Justin Irabor brings radical emotional intelligence to Nigerian writing.
Through The Vistanium, he examines everyday absurdities with warmth, restraint,
and psychological depth.
His 2025 essays revolve around what he calls “The Architecture of Joy,” offering readers
tools to find stability, humour, and meaning in an unstable economy.
Why He Matters: He makes emotional clarity feel attainable.
15. Olumide Ogunsanwo (Afrobility)
Newsletter Focus: Corporate strategy, financial independence
Even after Afrobility’s podcast chapter closed in 2025, Olumide Ogunsanwo’s writing
remained structurally important to Africa’s corporate conversation.
His focus has shifted toward financial independence and wealth psychology,
using the Firedom framework to help professionals design long-term freedom.
Why He Matters: He documents corporate history while teaching personal exit strategy.
16. Torinmo Salau (Yellow Chili Campaigns)
Newsletter Focus: Public relations, brand communication
Torinmo Salau records the unseen mechanics of Nigerian communications.
Her writing dissects campaigns with precision, explaining not just outcomes
but decision-making processes.
In 2025, her work focused on crisis communication, showing how transparency
can become a strategic advantage in moments of public backlash.
Why She Matters: She teaches brands how to survive scrutiny.
17. Onyinye Nwankwo
Newsletter Focus: Early-stage marketing, career growth
Onyinye writes from inside the “ugly middle” of career building.
Her work blends marketing insight with the vulnerability of navigating
early professional uncertainty.
In 2025, her newsletter expanded into a community incubator,
hosting learning events and AI-supported planning sessions.
Why She Matters: She mirrors a generation finding its footing.
18. Ngozi Aboajah
Newsletter Focus: Personal growth, professional consistency
Ngozi Aboajah’s writing offers calm in a culture obsessed with speed.
Her essays focus on discipline, self-trust, and sustainable ambition.
In 2025, her concept of “Quiet Ambition” resonated with professionals
seeking growth without burnout.
Why She Matters: She proves success does not require noise.
19. Tunde Onakoya (Chess in Slums Africa)
Type of Content: Social Impact / Education
Tunde is an impact storyteller who uses chess to drive educational and strategic thinking in underprivileged communities. His work bridges local social initiatives with global visibility, turning small interventions into replicable models.
Key 2025 Impact: Following his world-record-breaking initiatives, his letters focus on “Scaling Strategy,” documenting how chess-based thinking is integrated into vocational and educational programs for thousands of children.
20. Fayfay Odudu (The Returnee Narrator)
Type of Content: Cultural / Diaspora Stories
Fayfay documents the Reverse-Japa experience, providing readers with deep insights into the logistical, cultural, and emotional aspects of returning to Nigeria after years abroad.
Key 2025 Impact: His essays, particularly “The Re-Entry Blueprint,” serve as an essential cultural guide for thousands reintegrating into Nigeria, balancing nostalgia, practicality, and identity.
21. James Praise (Marketing In Action)
Type of Content: Marketing / Growth Strategy
James emphasizes actionable marketing processes over hype. His insights guide marketers through practical frameworks and AI-assisted strategies for growth while maintaining a human touch.
Key 2025 Impact: A leading voice on “Agentic Commerce,” teaching professionals to use AI agents to automate growth without compromising brand authenticity.
22. Tunde Aladese (The Aladesegun)
Type of Content: Diaspora / Screenwriting
Based in Berlin, Tunde bridges Nigerian stories with the diaspora experience, highlighting identity, belonging, and emotional honesty in cross-cultural contexts.
Key 2025 Impact: Explores the “Third Identity,” offering reflections on belonging to multiple cultures without losing personal authenticity.
23. Oluwakayode Akinbode (Growth Storytelling)
Type of Content: Business / Experimentation
Kayode documents practical growth experiments, including both successes and failures, providing real-world insights for businesses and creators navigating the Nigerian ecosystem.
Key 2025 Impact: Offers transparent case studies on business growth, emphasizing experimentation, learning, and actionable lessons for startups and professionals.
24. Nelson CJ (Cultural Interrogator)
Type of Content: Essays / Identity Critique
Nelson explores global cool and nonconformity from a Nigerian lens, questioning cultural assumptions and highlighting evolving identity in the post-Afrobeats era.
Key 2025 Impact: Provides incisive essays on identity, global influence, and the dynamics of Nigerian culture within international contexts.
25. Temitayo Akinyemi ((Not a) Newsletter)
Type of Content: Essays / Cultural Commentary
Temitayo blends journalism and reflective essays to explore Nigerian productivity, identity, and human stories. His newsletter refuses to be algorithmic noise, emphasizing depth and original insight.
Key 2025 Impact: Known for “The Pursuit of Clarity,” he bridges investigative reporting with literary narrative, offering slow-burn, high-quality content that resonates across audiences.
